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Digital Marketing Specialist 

At effect:hope, love of Christ motivates us in all we do. It compels us to intervene and stop the injustice of the neglected tropical diseases like leprosy. This same love moves us to act – we interrupt the cycle of disease, isolation, stigma, disability, poverty and even death. Everything we do is geared towards one goal – Stop neglected tropical diseases. For good. 

We do this by creating high impact programs that work. We invite people we serve to have a voice in shaping these programs. Since 1892, we have been working together with our partners, to treat diseases that isolate and stigmatize, to advocate on behalf of patients, and to help restore lives. We fund ground-breaking research, provide ongoing care and training to empower patients and healthcare workers.  

Ultimately, we hope to ignite a generation of change by breaking down barriers and orchestrating opportunities for a world where people are free from the burden of neglected tropical diseases. Will you join us?  

Overview of the Role

effect:hope is looking for a digital marketing specialist who can develop and execute creative digital marketing strategies using WordPress CMS, SEO and PPC, inbound marketing/marketing automation, email, etc. to direct the right prospects to targeted landing pages and online properties to encourage guests to support and promote effect:hope. We want more Canadians to know about the neglected tropical diseases and the work we do to stop them.  

Benefits

If you care about making a difference, this is the job that will enable you to have an impact and bring about positive change in the lives of people we serve. At effect:hope, we ask a lot of our employees, but we also offer a lot in return. In addition to your competitive salary, medical/dental/vision plan, and matching pension plan enrollment (after 3 months probation period), we’ll shower you with perks, including:

  • Dress: Casual when in office – We want you to be comfortable at work. 
  • Flexibility: Feel free to skip the commute and hit your deadlines from home 3 or 4 days a week. Please note that we are working full-time from home during the pandemic. 
  • Location: On the days you are in the office, get here quickly thanks to our highly accessible East-end location.
  • Fellowship: Time to hang out and pray with your colleagues on a regular basis and be encouraged in your faith.
  • Mentoring – You will be joining a kingdom-minded organization with experienced and thoughtful leaders who are committed to investing their time to grow and develop others.      

Your Skills

We would love to talk to you if you have experience and knowledge of digital marketing tactics such as content development for inbound marketing, SEO and Google AdWords, strong interpersonal skills and demonstrated excellence in writing. Ultimately, as an online marketing specialist, you should be able to multitask well, display creativity and keep abreast of the latest industry developments.

You must be a detail-oriented and digitally savvy individual who has strong communication skills and thrives on performance metrics. You will be responsible for the creation, tracking and deployment of campaigns that are focused on donor acquisition, retention and upgrades. 

Your success will expand effect:hope's reach – helping thousands of people become God's change agents and effect:hope partners to end neglected tropical diseases. You will support the day to day tasks related to email appeals, integrated multi-channel campaigns including campaigns driven by paid media and manage donor onboarding and donor communications calendar.  

Your direct experience working with Raiser's Edge NXT, WP content management, CSS coding and email marketing systems are all considered as assets in this job.  

Qualifications

  • Post-secondary education.
  • Deep understanding of digital marketing and experience delivering savvy digital campaigns.
  • Excellent attention to detail is required.
  • Ability to work with various content management and email management systems like WordPress, Blackbaud OLX and MailChimp.
  • Experience with CRM tools like Raiser’s Edge NXT is an asset.
  • SEO, PPC, inbound marketing experience.
  • Experience with email marketing practices (Blackbaud OLX and MailChimp), ideally in a not-for-profit environment.
  • MS Office: An intermediate-level experience of excel.
  • Intermediate experience in HTML and CSS coding is helpful.
  • Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data.  
  • Must be able to work under constant deadline pressure and manage multiple projects.

effect:hope is a Christian mission with a donor base that is primarily of the Christian faith. Candidates must be comfortable with this position and be willing to work in this environment with a broad range of Christian perspectives.

We welcome and encourage applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

We thank all those who apply, however, only those selected for an interview will be contacted.

Please send your resume to humanresources@effecthope.org by August 7, 2020, subject line: Digital Marketing Specialist.